Campaign: Steak 'n Shake "Famous for Steakburgers"

Concept:
*Launch Year: Ongoing*

"Famous for Steakburgers" is a campaign by Steak 'n Shake, a popular restaurant chain known for its steakburgers and milkshakes. Launched as an ongoing initiative, this campaign embodies the idea that Steak 'n Shake is renowned for its signature steakburgers, positioning them as a standout and beloved menu item.

Key Details:

1. Signature Dish:
- The core concept of the campaign is to highlight Steak 'n Shake's signature dish, the steakburger. It suggests that the restaurant is famous for this particular menu item.

2. Quality and Taste:
- The campaign emphasizes the quality and taste of Steak 'n Shake's steakburgers. It did highlight the use of fresh ingredients and the preparation methods that make them stand out.

3. Iconic Menu Item:
- The steakburger is positioned as an iconic and beloved menu item that has earned Steak 'n Shake its reputation.

4. Variety of Options:
- Steak 'n Shake offers a variety of steakburger options, from classic to specialty creations. The campaign did showcase this menu diversity to cater to different tastes.

5. Classic Diner Experience:
- "Famous for Steakburgers" did evoke a sense of nostalgia for the classic American diner experience that Steak 'n Shake offers.

6. Milkshakes and Sides:
- While the campaign focuses on steakburgers, it did also briefly mention Steak 'n Shake's famous milkshakes and sides, rounding out the dining experience.

7. Affordable Dining:
- Steak 'n Shake is often associated with affordable dining options. The campaign did highlight the value for money that customers receive.

8. Customer Favorites:
- The campaign did feature customer testimonials or stories about their favorite steakburger experiences at Steak 'n Shake.

In summary, Steak 'n Shake's "Famous for Steakburgers" campaign, an ongoing initiative, positions the restaurant as renowned for its signature steakburgers. It emphasizes the quality, taste, and variety of steakburger options, offering a classic diner experience with a nod to affordability. While focusing on their famous menu item, the campaign did also briefly mention the beloved milkshakes and sides, ensuring that customers have a complete and satisfying dining experience.